November 14th, 2014
Gamification is used in marketing to engage consumers and sometimes serve addiction. Game mechanics, which normally show progress and give rewards in a game, can be —and are— used to steer consumers into being more invested in products.
Gamified Products and Services
Akerman (2012) states that gamification is using techniques and methods designed to make games engaging and often addictive in non-game projects. These projects could be based on services, products or campaigns. He continues to outline a few problems with the thinking that you could have people perform Gamification continued »
October 28th, 2014
Disclosure: This is an edited short topic discussion and annotated bibliography based on an paper written during my studies at RMIT in 2013, it is meant for raising awareness and fuel discussions evolving the visual communication design fields nomenclature.
Communication Design – Professional relations and skills – Chart draft
Naming practices in Communication Design
“Graphic Design”, “Visual Communication” and “Communication Design”.
How does the designer describe their professional practice using known terminology, and how does these different terms within the design nomenclature relate to each other?
Through Graphic Design history, what the designer actually does has evolved to include related fields and new variations as they emerge; whilst still retaining the same title —at a large extent– consistently throughout the graphic design field. Today there are different names used to describe the new Graphic Design profession and there are debates on how the terminology should be used. Some designers, schools and organizations have opted Discussion: Professional Design Nomenclature continued »
October 15th, 2014
Fiksern AS new logo
Client: Fiksern AS
Fiksern AS is a small company in Norway delivering various products and services within special effects, custom rigs and stunts. Their expertise within special effects involve atmospheric effects including falling snow, snow (on ground) and ice, rain, wind and combinations of these.
Brief: Identity and website
The brief (in short) was to create a new logo and identity to better convey the company image as being the leading player and most professional area of business. Furthermore the website needed to be recreated mostly from scratch.
Fiksern.no responsive website
The solution for web is built on WordPress and relies on Bootstrap to help minimize and streamline the new visuals. A series of plugins are used to solve the compressing of images, the setup for two languages, getting section control within each page and for various needed security measures.
The team: Roy H. F. (project management, design logo & web), Kim H. F. (design web, web-dev), Thinh N. (design logo)
October 9th, 2014
Patronising | Supportive – There is a fine line between
First semester 2013 at RMIT Melbourne
Brief: A0 poster. Very little limitations for theme and methods, some level of experimentation were expected during the proses.
Patronising | Supportive ‘There is a fine line between’
There is a fine line between being patronising and being supportive, but for the receiver the difference between them can be miles apart.
The society’s most common solution for depression —and suicidal thoughts—, in nearly all circumstances be to medicate, tell people what they are doing wrong, how to think and what to do. This will often be understood as being patronising and might escalate the problem.
Patronising | Supportive – Poster assignment @ RMIT 2013 continued »
May 3rd, 2013
One of my classes in semester 2, 2012 at Deakin was ‘Graphic Novels and Artists’ Books Studio, for this class we had only one practical assignment and we could chose to make an graphical novel or to create a artists book I selected to create a book, and my theme for the book was ‘As seen from a crazy mans perspective’, So what the images actually show is not really connected to the text. All the images is from a Facebook group that collects images and memories from the town in Norway I lived for the first years of my life. I asked in the group for permission to use the images and was clear that I would add descriptions to the images that were not true to the actual content, no one objected to the use.
The final product is limited in the methods used as the time limit to get the book finished for the submission did force me into be selective in methods and also how much time to use on each page. I also did chose to remove about half of the initial pictures/spreads that I wanted to use initially.
Here you can view the whole book:
April 26th, 2013
At Deakin semester 2 in 2012 I had a class for way-finding design, in this post I present my 3 submissions for that class. You can see my final submission for the third assignment here: LINK and the rationale for the individual assignments are presented below in this post.
Deakin Library Wayfinding assignments continued »
April 21st, 2013
For semester two 2012 I did a couple of assignments based around Deakin School of Communication and Creative Arts, first part of the assignment was to create a suggestion for a new logo for the school. My submission based the design on the new Deakin Worldly logo and the use of 6 colours to represent the 6 different fields within the school. The logo needed to be animated, After Effects is not one of the software I am really comfortable with, but anyway here is what I submitted.
SCCA logo animation from Roy Halvor Frimanslund on Vimeo.
Second part of the assignments, projection. Make a proposal for something that can be projected on any building on campus, goal is to promote Deakin SCCA. I chose one of the iconic buildings, the cheese-grater and wanted to continue the use of the colours and also reuse the previous made logo animation.
Projection concept assignment at Deakin from Roy Halvor Frimanslund on Vimeo.
August 25th, 2012
Please check out the latest (and all the other) cuploaded cups at My Cup of Type!
My cup of Type.