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November 14th, 2014

Gamification is used in marketing to engage consumers and sometimes serve addiction. Game mechanics, which normally show progress and give rewards in a game, can be —and are— used to steer consumers into being more invested in products.

Gamification continued »


Discussion: Professional Design Nomenclature

October 28th, 2014

Chart draft - Communication Design

Communication Design – Professional relations and skills – Chart draft

How does the designer describe their professional practice using known terminology, and how does these different terms within the design nomenclature relate to each other?
Discussion: Professional Design Nomenclature continued »


Fiksern AS – Identity and Web – commercial work

October 15th, 2014

Fiksern AS new logo

Fiksern AS new logo

Client: Fiksern AS
Fiksern AS is a small company in Norway delivering various products and services within special effects, custom rigs and stunts. Their expertise within special effects involve atmospheric effects including falling snow, snow (on ground) and ice, rain, wind and combinations of these.

Brief: Identity and website
The brief (in short) was to create a new logo and identity to better convey the company image as being the leading player and most professional area of business. Furthermore the website needed to be recreated mostly from scratch.

Fiksern.no responsive website

Fiksern.no responsive website

The solution for web is built on WordPress and relies on Bootstrap to help minimize and streamline the new visuals. A series of plugins are used to solve the compressing of images, the setup for two languages, getting section control within each page and for various needed security measures.

The team: Roy H. F. (project management, design logo & web), Kim H. F. (design web, web-dev), Thinh N. (design logo)


Patronising | Supportive – Poster assignment @ RMIT 2013

October 9th, 2014

Patronising Supportive

Patronising | Supportive – There is a fine line between

First semester 2013 at RMIT Melbourne
Brief: A0 poster. Very little limitations for theme and methods, some level of experimentation were expected during the proses.

Patronising | Supportive ‘There is a fine line between’
There is a fine line between being patronising and being supportive, but for the receiver the difference between them can be miles apart.
The society’s most common solution for depression —and suicidal thoughts—, in nearly all circumstances be to medicate, tell people what they are doing wrong, how to think and what to do. This will often be understood as being patronising and might escalate the problem.
Patronising | Supportive – Poster assignment @ RMIT 2013 continued »


Artists Book assignment @ Deakin University

May 3rd, 2013


One of my classes in semester 2, 2012 at Deakin was ‘Graphic Novels and Artists’ Books Studio, for this class we had only one practical assignment and we could chose to make an graphical novel or to create a artists book I selected to create a book, and my theme for the book was ‘As seen from a crazy mans perspective’, So what the images actually show is not really connected to the text. All the images is from a Facebook group that collects images and memories from the town in Norway I lived for the first years of my life. I asked in the group for permission to use the images and was clear that I would add descriptions to the images that were not true to the actual content, no one objected to the use.

The final product is limited in the methods used as the time limit to get the book finished for the submission did force me into be selective in methods and also how much time to use on each page. I also did chose to remove about half of the initial pictures/spreads that I wanted to use initially.

Here you can view the whole book:


Deakin Library Wayfinding assignments

April 26th, 2013


At Deakin semester 2 in 2012 I had a class for way-finding design, in this post I present my 3 submissions for that class. You can see my final submission for the third assignment here: LINK and the rationale for the individual assignments are presented below in this post.
Deakin Library Wayfinding assignments continued »


Deakin SCCA Logo and Projection assignments

April 21st, 2013

For semester two 2012 I did a couple of assignments based around Deakin School of Communication and Creative Arts, first part of the assignment was to create a suggestion for a new logo for the school. My submission based the design on the new Deakin Worldly logo and the use of 6 colours to represent the 6 different fields within the school. The logo needed to be animated, After Effects is not one of the software I am really comfortable with, but anyway here is what I submitted.

SCCA logo animation from Roy Halvor Frimanslund on Vimeo.

Second part of the assignments, projection. Make a proposal for something that can be projected on any building on campus, goal is to promote Deakin SCCA. I chose one of the iconic buildings, the cheese-grater and wanted to continue the use of the colours and also reuse the previous made logo animation.

Projection concept assignment at Deakin from Roy Halvor Frimanslund on Vimeo.


My cup of Type – Minecraft – Creepers Gonna Creep

August 25th, 2012

Please check out the latest (and all the other) cuploaded cups at My Cup of Type!

My cup of Type.


Improving packaging – Southern Cross packaging awards assignment.

August 20th, 2012

So for this assignment we were to chose one of the briefs from Souther Cross Packaging Awards, we don’t have to submit to the award if we do not want to.
I chose to work with two of the briefs, that way I could wait to chose a single one of them until I actually have to. So my design is made for both brief A and B (SCPA website). The first brief is to find a problem with todays packaging and create a possible solution, the second brief is make a more accessible packaging for products so that there is no need for a tool to open it.

My solution is easy to open, only made from paper products and only have the important information. My product is a memory stick, but it is not the product that is important, but the packaging that these small electronic devices often come in, hard to open plastic shells that results in hundred of thousand injuries each year.

I just got a email form my teacher telling me that I got a Commendation Award from the Southern Cross Packaging Awards. Basically it is a shared fourth place in the brief that I participated in. My submission and my name will be displayed at the webpage and I will get a certificate.

Here is my Conceptual Rationale:


Owlpen Manor – research and design project

June 13th, 2012

For this project we made our own briefs based on our research, I will not go into detail of the research I did. I looked into Manor Houses and Castles, mainly in Europe. For my brief I chose to work on redesigning and create some new materials for Owlpen Manor in UK, this Manor is successful, but it has outdated designs and could very well need a freshening up on their image. Lets hope they chose to actually do that in the near future.

I found from their existing website that the manor have a very interesting history, a nice garden and the whole estate is well kept by its owners. It´s even some nice ghost stories for some of the buildings on the estate. All this together with my research findings made the basis for my designs, as well as the lack of imagery and the overwhelming amount of information on the website.
I made some Owl designs, that could be used on different marketing materials, and also as merchandise. I did an modern website, an booking and guide app. And of course a new logo.

I really think you should visit their site and look at their interesting history and especially the ghost stories.